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Sloane Stanley launches revolving pop-up store on London's King's Road

Tuesday January 12th 2016

Sloane Stanley Estate has launched THE CONCEPT STORE, a permanent and dedicated pop-up space that offers brands the opportunity to have a high street presence on London's iconic King's Road.

Situated at number 340, the 1,178 square foot space will be home to a range of fashion, lifestyle and homeware brands, as well as art installations, over the next 12 months.

Menswear brand Tom Cridland will be the first brand to launch at THE CONCEPT STORE with the pop-up being its first UK physical store following success as an online retailer. Known for its slim fit trousers, chinos and The 30 Year Sweatshirt, Tom Cridland is worn by the likes of Leonardo DiCaprio, Stephen Fry, Hugh Grant, Robbie Williams and Daniel Craig. The pop-up will remain open until 29 February.

Founder Tom Cridland said: “At Tom Cridland we are passionate about building a brand to create choices for people who want ethical, relatively affordable clothes that are built to last. Securing a site on the King’s Road alongside other leading brands is excellent and it will provide valuable exposure for my brand. The King’s Road is a iconic destination and the area’s strong fashion heritage is a perfect match for my brand.”

The arrival of THE CONCEPT STORE on the King’s Road follows a successful 2015 for the Sloane Stanley Estate, with a series of leading brands launching on the King’s Road and Fulham Road, including debut stores for couture milliner, Jane Taylor, Danish womenswear brand Noa Noa and leading lifestyle brand, Woven.

Hannah Grievson, commercial property manager at Sloane Stanley, said: “The Sloane Stanley Estate is proud to offer a dedicated space to the next batch of eager innovators. THE CONCEPT STORE offers these exciting designers and entrepreneurs their first opportunity to trade on a high profile and busy shopping street that would really enhance and grow the brand.

“Many of these businesses trade successfully online and never see their customers. It’s fantastic for them to get some market research.”