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Searches for post-Christmas sales more than trebled in 2007
Archived article dated Thursday January 3rd 2008
The number of UK consumers searching for post-Christmas sales online more than trebled during the 2007 holiday period.
There were 249% more UK Internet searches for the term 'sales' for the week ending 29 December 2007 than for the comparable week in 2006. There was also a 200% increase in searches for the term 'sale' over the same period.
"The post-Christmas online sales are becoming more and more important to retailers every year," commented Robin Goad, Hitwise UK Director of Research. "Online holiday shopping started earlier then ever this year, but a sluggish last couple of weeks before Christmas also forced many retailers to discount goods and start their sales earlier. For some online retailers, the January sales started on Christmas Day. In fact, Boxing Day was the busiest online shopping day of 2007, and there were almost more searches for 'boxing day sales' this year than there were for 'january sales' last year. As a result of this sales fever, weekly UK Internet traffic to Shopping and Classifieds websites increased by 13% between 22 and 29 December this year."
Tagged as: hitwise | online shopping
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