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RSPCA Perfect Pets can scent success
Licensing By Design features hit characters
October 24 2003
Officially launched at Brand Licensing in 2002, RSPCA Perfect Pets have proved a smash hit with girls and boys alike.
The cute, lovable characters have bounded onto the scene and stolen the hearts of pet lovers o f all ages. Fourteen licences have already been secured, with many more in the pipeline.Golden Bear is the master toy licensee, with Perfect Pets exceeding all expectations by achieving their 2003 forecasts in the first few months. 2004 will see the launch of a dedicated website and Collectors' Club.
The success and popularity of the Perfect Pets characters, in conjunction with the excellent sell through of the original nine plush bean toys, has led to the development of 14 brand new characters and a range of personalised pet accessories for launch in January 2004.
Brand Licensing 2003 takes place at Earls Court Two, London from October 28 to 29.
Tagged as: Brand Licensing | RSPCA Perfect Pets
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