You are here: News / Royal Mail targets home shopping retailers
Royal Mail targets home shopping retailers
Archived article dated Friday December 2nd 2005
Royal Mail has launched the first phase of its campaign to help businesses prepare for the introduction of its new pricing system, Pricing in Proportion (PiP). Information packs are being sent in early December to 5,000 business customers from the home shopping industry.
Feedback from Royal Mail's consultations about Pricing in Proportion highlighted the need for the home shopping sector - along with marketing services, publishers and charities - to be provided with detailed information about the changes as early as possible. A wider mail-out to businesses will take place in January 2006.
Pricing in Proportion will be introduced on 21st August 2006.Lorna Clarkson, Director of Commercial Policy and Pricing at Royal Mail, explained: “These information packs are designed to remind our home shopping customers about Pricing in Proportion and to help them identify and benefit from any potential cost savings that can be made with PiP”.
The Pricing in Proportion packs will provide price and sizing information as well as advice on how companies can manage the impact of PiP. In January 2006, business customers will receive detailed information together with a sizing template and pricing stickers so that they can compare current prices with those that will be introduced under PiP.
This mailing to home shopping customers is the first stage in Royal Mail's £10 million public information campaign to support the introduction of PiP. The campaign will incorporate TV, radio and press advertising as well as information in all 14,500 Post Office branches. The changes will be communicated to every business and residential address in the UK.
PiP takes into account the size and shape as well as the weight of mail. It will mean that prices will more closely reflect the cost of collecting, sorting and delivering mail. No more than 30 per cent of business mail is expected to be affected by the price changes, and Royal Mail estimates that up to half of the mail affected will become cheaper to send.
Tagged as: royal mail | pip | home shopping | retail news |
Share this article:
Should your colleagues be reading the Retail Bulletin?
Let them know about us.
