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Resilient Booths shows 'Northern grit' during flood hit Christmas trading period
Food and drink retailer Booths saw its overall sales rise by 5.9% over its peak Christmas trading period although like-for-like sales fell by 1.4% as widespread flooding hit Booths' Northern heartland.
The retailer said trade held up well against the floods which affected stores, staff and sales. The Booths store in Keswick was badly hit by flooding in early December, but the store team opened a pop-up essentials shop before Christmas for the local community.
Booths saw a sharp rise in Christmas home delivery orders, up 54% nationwide and overall orders, including click and collect in store orders, rose by 11%.
Booths chief executive Chris Dee said: “There’s much to be proud of at Booths this Christmas, and I’m not just talking about the financials, our people have excelled. Our teams worked with typical Northern grit to cope with the twin demands of a challenging retail climate and devastating weather conditions.
“The Booths culture comes into its own in times of need and we managed trade well, keep stores open with good availability, successfully deliver our offer nationwide and support staff, customers and communities affected by the severe weather.”
“The rise in demand nationwide for a Booths Christmas is particularly gratifying, confirming that Booths is a trusted brand with significant appeal outside our region. Quality is core to the Booths offer and we have the advantage and privilege to work with some of the best farmers and food producers in the country.”
Sales of meat increased by 33%, turkeys by 12% and Christmas trimmings by 55%. Game box sales, which were widely featured in the Booths Christmas book, rose by 649%. Meanwhile, sales of craft beer rose by 7% and sales of Booths own label wines climbed by 42%, buoyed by the introduction of the Booths Prosecco Magnum.
“People expect the best from Booths, and this year, in so many ways, our teams have delivered the very best in terms of quality, product and service” said Dee.