Ratchet Clothing opens first shopping centre store
Ratchet Clothing, the fashion brand created by 18 year old Dhillan Bhardwaj, has opened a 1,300 square foot store at Intu Lakeside.
The shop is the first shopping centre store for the brand which is known for its signature tie-dye t-shirts and statement street-wear. Ratchet has also created a new 30-piece exclusive range that will only be available at Intu’s transactional website, intu.co.uk.
Bhardwaj said: “It’s a dream come true to have opened a store at Intu Lakeside. I’m really excited about the launch of an exclusive range on intu.co.uk too. With the support of Intu, everyone everywhere will be able to get hold of the latest Ratchet style.”
Soon to receive the Young Entrepreneur of the Midlands award, Bhardwaj founded the business in 2012 and now expects it to double its turnover to £1 million in 2014.
Julian Wilkinson, regional director of Intu, said: “Ratchet Clothing has been a great success story to date and Intu Lakeside’s 25 million annual footfall of fashion focussed customers will definitely welcome the addition of this trendy new retailer. Intu’s national scale coupled with its digital connectivity strategy means we can offer retailers real added value and the opportunity to discover new customers across the UK.”
Bhardwaj’s first order originated from a picture of his first design which was posted on Facebook. Since then the brand has grown to be one of the most popular independent clothing lines on Facebook.
Celebrities are also endorsing the new fashion label, including Miley Cyrus and Perez Hilton, who helped get the brand trending world-wide with #ratchetmileysweat. More recently Lauren Platt from this year’s X Factor and ITV’s Keith Lemon have been seen wearing the label and earlier this year Bhardwaj was invited for tea at 10 Downing Street where he was congratulated by the Prime Minister on his success.
