Poundland to launch DIY range with Tommy Walsh
Poundland has joined forces with celebrity builder and DIY expert Tommy Walsh to launch an exclusive range of DIY products for spring 2015.
The 200-strong ‘DIY:Time’ range, which will be available in Poundland stores in March, will include decorating and preparation items as well as tools, fixtures, fittings and adhesives. Items will be priced at £1 each.
Walsh said: “I’ve been working with Poundland for over a year now, developing and testing the ‘DIY: Time’ range to produce good quality products at the lowest possible price of just £1. It is a great opportunity to make DIY more affordable to everyone.”
He added: “I’m really proud of what we have achieved and already use the products at home and professionally.”
The product line is Poundland’s second celebrity range and will be sold across the retailer’s 575 stores in the UK, Ireland and Spain. The retailer said it had seen “phenomenal” demand for its Jane Asher bakeware range since it launched in April 2014.
Poundland chief executive Jim McCarthy said: “The bakeware range proves the combination of Poundland’s amazing value items with the expertise of a trusted household name is a recipe for success.
“We are delighted that someone with Tommy’s expertise and reputation in the DIY sector has chosen to work with Poundland to create this high quality affordable range. We are proud of the collection and are pleased to be offering our customers a great range which we are sure they will love.”
