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Poundland teams up with Charlie Dimmock

Tuesday February 9th 2016

Poundland is to launch a new range of gardening products with celebrity gardener Charlie Dimmock.

Set to hit stores nationwide on 29 February, the range will span over 130 lines, all priced at £1.

Best sellers are expected to include an assortment of four hand tools, a hanging bird feeder, heavy duty gloves, a pressure sprayer, a cast iron key hook, a wooden sign and a mosaic post solar light.

Poundland chief executive Jim McCarthy, said: “We know that the introduction of this new range and with Charlie’s expertise, it will help encourage more people to take up gardening which is both affordable and enjoyable.

“This collaboration is yet another way for us to deliver amazing value and great quality products to millions of customers every day, every month, every year.”

The Charlie Dimmock range is the third celebrity collaboration for Poundland following Jane Asher’s bakeware range and Tommy Walsh’s DIY: time range of tools.

Dimmock said: “I’ve been completely involved in the production and creation of my range, personally testing every item to ensure both its practicality and quality. From gardening gloves and trowels to watering cans and pruning shears, all at a £1 price point: it’s affordable for everyone.”