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Perfumery brand Le Labo to join line-up at Seven Dials

Friday January 15th 2016

Le Labo, the New York designer fragrance brand, has chosen Monmouth Street in the Seven Dials area of London for its West End flagship store.

The 610 square foot boutique, which is due to open in May, will be split over two levels with a ground floor and basement.

Eddie Roschi, co-founder of Le Labo, said: “Shaftesbury’s support of creative and holistic brands was a key attraction and Monmouth Street is so well positioned, attracting a high footfall of both local and international visitors. Our brand ethos has a true affinity with the area and Seven Dials was the logical next step to expand our brand in the capital.”

The store will stock the complete range of handcrafted Le Labo products including fine fragrances, homeware products and accessories. The Monmouth Street store is the brand’s third location in London and thirteenth globally after openings in New York, San Francisco, LA, Paris, Tokyo and Hong Kong.

Charles Owen, portfolio executive at Shaftesbury, said: “Le Labo’ adds another fantastic international concept store to the line up and secures Seven Dials as London’s go to destination for unmatched premium designer fashion and beauty brands. In addition Le Labo will complement the new Monmouth Street development at the gateway to Seven Dials and our recent openings including Fresh, Club Monaco and Natural Selection.”

The news follows works starting on a prominent 13,600 square foot mixed-use redevelopment at 71 Monmouth Street which is due to be completed in Spring 2016. It will feature two flagship retail units totalling 3,700 square feet as well as grade A office space split over three floors, and four flats.