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Saturday 4th February 2012

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You are here: Home | News | Online sales forecast to rise 15 per cent over Christmas

Online sales forecast to rise 15 per cent over Christmas

Based on the trends from the IMRG Capgemini e-Retail Sales Index, which has tracked online spending for the past seven years, a total of £13.16 billion will be spent by British shoppers in the run up to Christmas an equivalent of £215 for every person in the UK.

This represents a 15 per cent increase in year on year sales but also shows a slowdown in growth when compared to the 54 per cent year on year increase seen in 2007. Online sales of clothing, footwear and accessories will be worth £1,260 million during Q4 2008, with sales bucking general economic trends and rising more than 25% year-on-year. Online sales of beer, wine and spirits will be worth £233 million during Q4 2008. Typically, online sales rise steadily from the first week of November and peak during the first week of December, when £24 million worth of alcohol will be bought via the internet.

Monday 8th December will be the biggest UK online shopping day of 2008, with sales worth £320 million. Forty two per cent of those sales will take place outside of traditional shopping hours, either before 9am or after 6pm. The peak shopping hour is expected to take place between 1-2pm on Monday 8th December when £28 million will be spent online during this single hour. This is double the amount spent online during the peak hour of 2006, at midday on Monday 11th December.

Tagged as: imrg | capgemini | online | ecommerce

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