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The Retail Bulletin, the complete retail news resource

Ocado launches virtual shop in Birmingham

Wednesday July 18th 2012

Online grocer Ocado has launched a virtual shop in Birmingham's Bullring shopping centre.

The interactive shopping wall will be live for a month and enables users to shop for groceries with their smartphones by scanning the barcode next to product images using Ocado’s 'on the go' app.

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The move follows the grocer’s successful pilot of virtual shopping walls at One New Change shopping centre in London and Cabot Circus in Bristol.

Jason Gissing, Ocado co-founder, said: "We could not be more excited about bringing our virtual window shopping experience to the Bullring. Birmingham has long been Britain’s Second City, and with so many of our dedicated customers living in the area it makes perfect sense to take our virtual store to their doorstep.

"The Bullring shopping centre is such an iconic location, and we can’t wait to see how much easier this will make the lives of both our existing fans and new customers alike, as they use our innovative service to take away the hassle of the weekly shop – no crowds, no long checkout queues, no heavy bags; this is the future of retail in the UK, and it’s here right now."