NARS to join line-up at Covent Garden's 'Beauty Quarter'
Luxury beauty brand NARS Cosmetics is to open a store in Covent Garden's 'Beauty Quarter' on King Street.
Spanning 900 square feet, the store is expected to open in the summer.
Bethan Williams, managing director for NARS UK and Ireland, said: “Covent Garden has become the epicentre for luxury beauty, and we are thrilled to be opening our first UK-based freestanding boutique there.”
Recent openings in Covent Garden’s Beauty Quarter include the first UK stand-alone ‘Beauty Boudoir’ from Charlotte Tilbury and a Kiko store, both of which opened on James Street. These new additions sit alongside beauty concept stores from Chanel, Dior and Burberry as well as Clinique, Bobbi Brown and Kiehl’s. Other premium fragrance and skincare brands with a presence in the district include Jo Malone, Aesop, Miller Harris and Penhaligon’s.
Sarah-Jane Curtis, director of Capco Covent Garden, said: “King Street continues to go from strength to strength and we are delighted to welcome the latest luxury beauty brand to the estate. It is an exciting time for Covent Garden as a leading global retail destination for brands and consumers and the arrival of NARS is further confirmation of our status as London’s number one Beauty Quarter.”