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M&S to launch Simply Food forecourt stores
Archived article dated Tuesday May 24th 2005
Partnership with BP for new format
Marks & Spencer and BP have announced a partnership to trial the M&S Simply Food brand in BP Connect forecourt sites, starting at eight sites this autumn.
The trial stores will provide a selected range of M&S fresh food ranges, including ready meals, fresh produce, sandwiches, wine, flowers and basic groceries alongside BP's Wild Bean Café, multi-branded impulse and Ultimate fuel offers. Stuart Rose, M&S chief executive, said: "We open a new Simply Food store on average every ten days in convenient locations such as high streets and railway stations. This trial with BP is a great opportunity to investigate the potential for further expansion of this popular format."Graham Sims, retail director, BP UK, said: "We are delighted to be working together. By combining the strengths of the market-leading Marks & Spencer fresh foods with BP's award winning Wild Bean Café, quality fuels and multi-branded impulse offer, we are testing the creation of a unique customer experience."
Tagged as: Marks & Spencer | BP
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