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Morphy Richards appoints lead creative agency
Archived article dated Friday March 19th 2010
Small domestic appliance supplier Morphy Richards has appointed Leeds-based Gratterpalm as its lead creative agency following a competitive pitch for just one product.
Morphy Richards, a fixture in British households for more than 70 years with products ranging from irons, kettles, toasters and coffee makers to vacuum cleaners, steamers, breadmakers and slow cookers, has awarded Gratterpalm a UK-wide brief.
A number of agencies were reviewed by the small domestic appliance company during the last quarter of 2009 with a shortlist asked to pitch for a 2010 new product launch. Gratterpalm�s creative and strategic response impressed Morphy Richards so much they were awarded a lead creative agency role focussing on all new product launches.
The win, which will include TV, digital, packaging, press, print, DM, in-store as well as PR work, follows the recent capture by Gratterpalm of the £2m Greggs advertising account and adds to the agency�s growing UK-wide reputation and impressive client list which also includes Arla, Asda, DFS and LA fitness.
Rod Burrows, Marketing Director at Morphy Richards, said: "We were impressed enough by the strategic understanding of the category and creative delivery presented by Gratterpalm to not just award them the brief they pitched for, but to open up wider discussions across our brand range.
"As a result we have appointed them as our lead creative agency with a remit to develop that approach and thinking across new product launches in the next 12 months."
Darren Hawkins, Planning Director at Gratterpalm which employs 120 staff, said: "This is a really significant client win for us, not just because of the heritage of the brand, the size of the account and the full suite of services we'll be providing, but because it epitomises our approach to marketing solutions.Our strategic thinking and creative approach - what we call �advertising at the speed of retail� - has secured a far bigger piece of work than was initially available because we were able to deliver compelling strategic solutions through a fully-integrated campaign approach".
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