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Mobile coupons and smart posters will fuel growth of NFC mobile payments
Near-field communications (NFC) is likely to be driven by coupons and smart posters as retailers utilise the technology as a mobile retail marketing tool, which will help push NFC mobile payment transaction from $8 billion in 2009 to $30 billion over the next three years, according to Juniper Research.
The US-based analyst suggests NFC providers are developing and launching a variety of interim solutions such as stickers and SD cards in order to push the technology to market faster on existing phones rather than wait for new NFC-enabled handsets.
Howard Wilcox, Juniper senior analyst and author of "NFC Mobile Payments & Marketing Opportunities: Forecasts & Analysis 2009 – 2014, says: “Many people focus on the use of NFC for payments but in fact it is poised to revolutionise the way many people shop too. The ability to tap smart posters and receive coupons and product information also presents new channels to market for merchants. While vendors see widespread availability of NFC phones in future, the jury is out as whether interim solutions will attract users or actually have a detrimental effect.”
The research also included the prediction that the first NFC devices will be shipped commercially later this year and that the market will increase through to 2011 and by 2014 the US and Western Europe will be experiencing high growth.
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