Missguided to launch first physical store in the UK
Online fast-fashion retailer Missguided is to open its first physical store with an exclusive concession shop in Selfridges Manchester Trafford.
The news follows the brand’s recent announcement that it will be moving into Nordstrom department stores in the US.
Ntin Passi, founder and managing director of Missguided, said: “We’ve witnessed huge growth over the last six years and successfully expanded the business into new markets which was a key priority. Our focus now is all about experimentation with the brand, trying new and innovative ways to engage a wider market and allowing consumers more diverse ways to shop and interact with Missguided.
“We’re really excited to be offering our first physical in-store collection for UK consumers. Our launch in Nordstrom stores in the US last month has already been extremely popular and we’ve had much demand from customers in the UK to do something similar.”
The new Selfridges concession will offer a range of Missguided clothing, footwear and accessories with the product themes changing every four weeks in line with the Missguided website.
The concession will occupy a 39 square metre space and will be positioned between Topshop and Warehouse.
Vicki Cain, general manager of Selfridges, added: “We’re delighted to be welcoming a fresh, fast fashion brand like Missguided to Selfridges and anticipate that the collection will sell very well in our Manchester stores. Selfridges is the destination for fashion firsts and we are excited to be the first retailer to partner with Missguided to create an in-store destination where customers can see and shop product.”
