Maplin rolls out free Wi-Fi across all stores
Consumer electronics retailer Maplin is to offer free Wi-Fi access to customers in all 200 of its stores.
Following a deal with Wi-Fi provider The Cloud, the service will be fully installed by the end of August. As well as offering customers to access to the internet, Maplin said the service will help it to provide a more personalised service based on customers' browsing and shopping experiences. This will include cross selling a range of tailored products and promotions via the branded Wi-Fi landing page.Pointing to research from industry regulator Ofcom, which shows that over 50% of adults now own a smartphone, Maplin said that demand for consumer electronics and internet access in-store is soaring. Chantelle Roach, marketing manager, at Maplin explained: "Consumers are becoming incredibly tech savvy as the range of gadgets on the high street expands. Increasing numbers of our customers carry mobile devices, wherever they are. As a result, Wi-Fi in store has become a consumer expectation rather than a luxury. Retailers need to embrace it or risk losing out."Vince Russell, managing director of The Cloud, said: "As tablet and smartphone penetration continues to climb, customers increasingly demand great connectivity wherever they are. Our partnership with Maplin indicates how far Wi-Fi has come and the extent that retailers are embracing it. We’re excited at the prospect of delivering new and innovative services for them and more importantly their customers."
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