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Friday 10th February 2012

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You are here: Home | News | Lend lease retail launches gift card scheme

Lend lease retail launches gift card scheme

Lend Lease Retail is introducing a gift card scheme for its UK shopping centres this month in a move to capitalise on increasing voucher sales for gift purchases

The existing voucher system will be phased out over the next few months.

“Voucher sales hav

e been up across all our centres in recent years and purchasing vouchers as a gift is a clearly developing trend but vouchers are cumbersome to manage” said Shams Maladwala, Head of Marketing and Communications at Lend Lease Retail, “We wanted to offer a more flexible system than traditional vouchers for both our customers and retailers.”

The gift cards, which can be loaded with up to £500, use the Mastercard platform. This will allow the cards to be spent in all stores within Lend Lease Retail shopping centres that accept Mastercard, giving them a universal appeal. It also means that gift card recipients are not limited to one store.

Tagged as: LEND LEASE | SHOPPING VOUCHERS

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