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Lend lease retail launches gift card scheme
Archived article dated Friday May 9th 2008
Lend Lease Retail is introducing a gift card scheme for its UK shopping centres this month in a move to capitalise on increasing voucher sales for gift purchases
The existing voucher system will be phased out over the next few months. “Voucher sales have been up across all our centres in recent years and purchasing vouchers as a gift is a clearly developing trend but vouchers are cumbersome to manage” said Shams Maladwala, Head of Marketing and Communications at Lend Lease Retail, “We wanted to offer a more flexible system than traditional vouchers for both our customers and retailers.”
The gift cards, which can be loaded with up to £500, use the Mastercard platform. This will allow the cards to be spent in all stores within Lend Lease Retail shopping centres that accept Mastercard, giving them a universal appeal. It also means that gift card recipients are not limited to one store.
Tagged as: LEND LEASE | SHOPPING VOUCHERS
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