GENERAL MERCHANDISE NEWS
Lady Gaga and Tony Bennett to star in H&M Christmas campaign
28 August, 2014 | by Retail Bulletin
High street fashion retailer H&M has announced that singers Lady Gaga and Tony Bennett are to be the faces of its new Christmas TV and print campaigns.
The stars will appear together in an H&M TV commercial, performing a track from their album Cheek to Cheek which will be released on 23 September.
The campaign will make its global TV debut end of November with an extended version of the commercial available at hm.com. The pair will also appear in a series of print media, online and outdoor ads.
Currently on her artRAVE: ARTPOP Ball Tour, Lady Gaga opened H&M’s Times Square flagship store in New York in November last year.
