Intu to launch first nationwide marketing campaign
Shopping centre owner Intu is to launch its first ever nationwide marketing campaign in the run-up to Christmas.
The campaign will be focused around the proposition of ‘Love Christmas even more’ and will cover broadcast, digital and print advertising with PR support. It will highlight the benefits of shopping at an Intu centre with the aim of attracting increased footfall.
Trevor Pereira, Intu commercial and digital director, said: “This year, Intu wants its customers to fall in love with Christmas even more and we’re pulling out all the stops to make the magic of this time of the year come alive. We used customer opinions from Tell Intu, the UK’s only national shopping centre customer feedback system, to ensure the festive period this year is extra special.”
Intu has commissioned a group of six sector specialists called the Christmasologists who will share their expert advice through radio interviews, on-line vlogs and on social media using the #askintu hashtag. The experts will cover technology, toys and games, beauty, fashion, homes and interiors, and food and cookery, and will be directly driving sales for Intu’s in-centre retailers.
Pereira added: “The inspiration for our Christmasologists comes from Intu’s position as the first choice for so much of the UK population. Our 400 million customer visits per year and repeat visitor data show that shoppers see Intu centres as destinations for top brands, places to socialise and locations to enjoy events with a difference. And at Christmas, these aspects are more important than ever.”
