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Internet users wary about shopping online.
Almost a third of internet users are too frightened to shop online, according to a report by the Office of Fair Trading.
The report reveals that 30 per cent of users are too frightened to hand over their credit
Chief executive John Fingleton said: "Online retailing is the future for many businesses and increasingly important to the economy.
"If consumers are not confident online, demand will grow at a slower rate. So we must tackle these concerns right now if the online market is to grow at its full potential."
However, the report reveals that confidence in e-commerce is increasing among consumers who do shop on line. Over half, 54%, of online shoppers feel it is as safe as shopping in store compared with 26% three years ago.
Tagged as: online shopping | etail
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