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Thursday 18th March 2010

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International departure for Fortnum & Mason

Archived article dated Monday March 14th 2005

Heathrow Terminal Two outlet to open

Upmarket London store Fortnum & Mason open a new airport outlet at Heathrow Terminal Two this week.

The new shop will offer favourite items from the retailer's classic range, including everyday essentials such as Royal Blend tea, English honeys, Rose Petal Jelly and the celebrated Rose & Violet creams.

For the traveller in search of a quintessentially English gift, the range will include tea caddies, Georgian-inspired Easter eggs and, naturally, the famous Fortnum & Mason Champagne Truffles. The shop combines traditional Fortnum & Mason design cues with the clean lines of a modern retail space. The classic trademark on beautiful reeded glass featuring the clock from 181 Piccadilly takes up one whole wall of the new shop, contrasting brilliantly with the rich dark walnut of the floor and shelves.

Traditional afternoon tea is represented in the form of a table, complete with starched white table cloth, all carved from corian, and forming the centrepiece of the shop. The Fortnum & Mason experience will come alive through regular tastings and seasonal promotions, designed to reflect the ambience of the flagship Piccadilly store.

This March also sees the opening of a second Japanese Fortnum & Mason store in Nagoya, building on the success of its Tokyo outlet. Both openings are within flagship Mitsukoshi stores.

Beverley Aspinall, managing director, said: "Fortnum & Mason is one of the world's best-known brands and we have a clear strategy to develop our international business, enabling us to sell a wider range of products to an international audience both at home and abroad. It has been our ambition for some time to develop our own branded outlets in the international travel arena and we are delighted to be opening our first airport shop."

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