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Increasing media presence in Spar stores
abc media has signed an exclusive 2 year contract with ASG Media to sell media advertising across its SPAR TV network.
The in-store screen network operates in 176 Tates-owned SPAR stores to enhance the shopper experience, drive media revenues and promote retail sales. Spar TV reaches over five million shoppers a month. SPAR TV network has delivered 15% average product sales uplifts and up to 1.5% category share gains for advertised brands.
5 screens are located in high footfall areas including confectionary aisles, bread and milk fixtures, on gondola ends, at till points and at front of store. The screens are at eye level to maximise engagement and the advertising loop is in line with average dwell time.
Jamie Ball. Managing Director, ASG Media, said: “abc are the recognized experts in the retail media field and with an established sales team, it is only natural that we should look to them to fully realise the sales potential that SPAR TV can offer via the scale that their integrated media proposition offers in SPAR stores.
We will continue to operate the network and apply our retail knowledge to create engaging content to support our client’s in-store marketing plans”.
Research based on SPAR epos data reflects the view of advertisers that this type of dynamic, mission relevant advertising drives engagement at the point of purchase.
Tagged as: spar | instore media |
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