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Friday 10th February 2012

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You are here: Home | Design, Marketing and Brands | Home Retail Group renews marketing contract

Home Retail Group renews marketing contract

Argos and Homebase parent company Home Retail Group has renewed its contract with retail marketing specialist Bezier Group until 2012. The agency will continue to handle all in-store promotional material and generic point of sale marketing until that date.

“Bezier is proactive in supporting us deliver our retail market ing plan and works closely with us to improve processes and drive cost out of our business,” says Homebase head of marketing communications Harvey Bennett. Bezier has worked with Homebase for seven years, and with Argos for three.

In-store support services are also provided for the retailers, including dedicated helplines and online ordering systems, plus storage and library management to facilitate compliance of POS installation.

Tagged as: Home Retail Group | Argos | Homebase | Bezier Group

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