H&M opens new concept store on London’s King’s Road
H&M has announced the opening of a major new concept store on Chelsea’s King’s Road.
Situated at 72 Kings Road, a grade II Listed building, the space has been designed by H&M’s in-house architecture team with inspiration taken from the area’s cultural heritage as a centre for fashion and art for more than fifty years.
Daniel Ervér, chief executive of H&M Group, said: “The newly-designed store celebrates what we stand for as a brand by promising our customers a world of curated products and elevated fashion experiences. London is a global hub of fashion and creativity, so we are proud to expand and evolve our presence here, and to show our commitment to our local customers.” –
The store offers a range of fashion-forward womenswear, including a handpicked selection of H&M’s most elevated designs and innovative pieces, alongside accessories and exclusive H&M beauty products. It will also host various launches and events.
Henrik Nordvall, country manager, H&M UK & Ireland, said: “We see this store as a culmination of H&M’s long relationship with London fashion, and the city’s heritage as a hub for experimentation and self-expression. Every aspect of the store is developed with the customer in mind – it’s about celebrating the joy of shopping, through great design, interactive store features and personal twists for every visitor.”
The shop has launched with a selection of H&M’s Spring fashion as well as the recent S/S24 Studio collection.
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