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Hillarys expands into carpets and repositions its brand

Wednesday March 30th 2016

Hillarys, the blinds, curtains and shutter specialist, has extended its in-home service to include floorcoverings.

The company has also appointed Refinery to reposition its brand.

A new campaign based around the strapline “You’ll love what we do” is being rolled out across all media, including TV, press, direct mail, digital and social after being launched at the 2016 Ideal Home Show.

Refinery director Philip Armitage said: “The campaign aims to demonstrate the beautiful results that can be achieved throughout the home with Hillarys’ products but it also promises that customers will be delighted with the way that Hillarys do business, via their network of local advisors.”

The TV ads were produced in conjunction with The Gate Films and has a music track by American singer-songwriter Toby Lightman.

Hillarys is also sponsoring the Lorraine show on ITV.