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Healthy, Premium, Value, Light...who knows what it all means
Archived article dated Saturday January 12th 2008
Following on from last week's column on the subject of premium food being foolishly thought of as healthy it was interesting to see the topic covered on the Dispatches TV programme on Thursday evening.
By Glynn Davis
Various tests were undertaken and surprise, surprise the premium food came out as being less healthy than some of the standard and value supermarket own label products.However, what did prove interesting and valid from the programme were its findings that some of the so-called healthier ranges did in fact contain more fat and calories per 100g than the comparable value and standard products. This does seem a rather strange one, to which an answer was not delivered on the programme. Some clarification is clearly needed and Tesco appears to be attempting to go some way down this route with its launch of a diet sub-brand 'Light Choices'. This has effectively been split-out from the supermarket's 'Healthy Living' range, which still exists but covers only 200 products instead of the previous 500.
The Light Choices range will cover 250 products and will be differentiated by its focus on the dieting market so it will contain less than half the fat of comparable products. Hopefully this will provide some form of clear differentiation between the diet products and the premium products.
But there will still remain the question for many consumers of where exactly does the Healthy Living product range sit when compared with the premium lines. If Dispatches is correct then some of the Healthy Living products will be strangely less healthy than some of the premium lines. But then some people, even more strangely, think that premium should be healthier than the healthy ranges. Sort that one out Tesco, Asda...
Tagged as: healthy food | gda
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