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Halfords launches online marketplace

Friday July 24th 2015

Halfords has launched an online marketplace that will stock up to 40,000 extra products from third-party brands.

Partnering with online marketplace provider Mirakl, the cycle and car parts retailer said the move will help it to better anticipate and react to trends and customers' buying behaviour, as well as test the market for new brands.

New products will be introduced to the Halfords Marketplace site “within weeks” in response to customer demand, thereby helping Halfords to strengthen its digital offer further after its online sales reached £100 million for the first time in the last financial year.

Halfords Marketplace trading manager, Nina Morris, said: “This launch means we can react faster than ever to the needs of our customers, with more choice and access to more brands. Our sector-leading innovation also means we will be able to target new customers who may not have shopped with Halfords before.

“We know our existing customer is really digitally engaged – Halfords.com had 90 million visits last year and 25% of all bike sales were made online. Marketplace is a huge opportunity for us to innovate in the sector and offer a wider range.”

Halfords Marketplace will stock products from over 30 approved partners, including Toolsave, Kiddimoto and e-bikes direct with new lines to be introduced for seasonal picks. It is the latest new digital platform launch for the retailer and is an addition to its click and collect offer and eBay store.