Habitat launches new website to drive brand growth
Furniture and homewares retailer Habitat has launched a new website to enable it to evolve its online customer experience after reporting an increase of over 35% in traffic in the last year.
Developed by an in-house team and digital agency Salmon, the new responsive site has been built with a mobile audience in mind as over 50% of online shoppers are now using mobile and tablet devices to purchase from the brand.
Jackie Bullock, head of ecommerce at Habitat, said: “We’ve already received very positive feedback from customers about their online experience with us on the new site and conversion figures show the new platform is making it much easier to shop with us online.”
Phase one of the project has aimed to offer an improved user experience with easier navigation and multi-divide image browsing, an easier check-out process, enhanced search function and improved rich editorial content. The platform will also allow for near-term developments such as the introduction of user-personalised experiences across channels and a click-and-collect service from Habitat flagship stores and its 84 Mini Habitat shops nationwide.
Bullock continued: “At the start of the project we identified a series of customer demands that we simply could not meet with a platform that was being outpaced by our competitors. Our aim was to upgrade to a more flexible, sustainable platform that would support our multi-channel growth and at the same time allow us to develop an inspirational brand experience – and this is what the new platform has allowed us to do.
“Now our customers are more immersed and inspired by their online journey and we’re excited about starting phase two and showing the true capabilities of the new site.”
