Gemporia aims to bring sparkle to France and Germany
The online jewellery brand, owned by The Genuine Gemstone Company, has expanded its business into northern Europe by launching its site in France and Germany.
The retailer, which specialises in responsibly sourced genuine gemstone jewellery, has decided to completely overhaul the Gemporia.com website as a result of this new venture.
The Gemporia website will now offer a full human translation page, rather than just Google translate to capture the look and feel of the Gemporia brand. This is a first for the company which, despite shipping worldwide, has previously handled all customers on their UK website.
The company will integrate their range down Google Shopping Channels as well as developing a presence on social channels which will ‘further reinforce their understanding of customer demand in these terrorities’.
Steve Bennett, co-founder of The Genuine Gemstone Company, said their decision to expand into these countries was “a natural step for the company.” Steve added: “Our French and German customer base is expanding and we wanted to provide a better user experience as we continue to grow in the European market.”
