You are here: Home | News | figleaves.com launches customer ratings and reviews service
figleaves.com launches customer ratings and reviews service
figleaves.com has launched a ratings and review service to allow customers to share feedback about products and enhance their purchase decisions.
The online underwear retailer has appointed Bazaarvoice, the customer ratings and reviews technology provider which helps online brands build their
“We've recognised the benefit of building the community aspects of the site - it does enhance sales of products,” said Catherine Hewison, Online Merchandising Director at figleaves.com. “People respond very well to seeing reviews, as opposed to us telling them about the product or just putting forward brand information. We sell over 200 brands and the reviews also allow us to give feedback to our suppliers; for example if there are any issues with fabric or sizing.”
Bazaarvoice, which launched in the UK last month, will also provide figleaves.com with a reporting tool to track review volume, measure responses to the review service, sort data and support review management. Bazaarvoice helps retailers use customer-generated content to improve merchandising, increase multichannel sales and conversion, attract new customers and improve customer satisfaction and loyalty.
Tagged as: figleaves | customer ratying | multi channel | bazaarvoice
Should your colleagues be reading the Retail Bulletin? Let them know about us.