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FatFace to upsize Bluewater store

Friday March 18th 2016

Lifestyle clothing brand FatFace is to upsize its store at the Bluewater retail and leisure destination.

The company is doubling its existing presence to create a 7,753 square foot statement store on the upper Rose Gallery. The new store will open on 24 March.

Robert Moore, acquisitions manager at FatFace, said: “FatFace enjoys huge popularity at Bluewater, largely due to our brand being very closely aligned to Bluewater’s guests. Upsizing into a new statement store has therefore been a priority for some time, and we have worked closely with Land Securities to create the ideal store.”

Kiehl’s, the American dermatology and cosmetics brand, has also upsized by relocating to a 410 square foot store. Kiehl’s originally opened at Bluewater in 2011.

Russell Loveland, portfolio director at Land Securities, the co-owner and asset manager of Bluewater, said: “The trend for many brands at Bluewater to upsize, such as FatFace and Kiehl’s, reflects Bluewater’s performance, which continues to set the standard in the industry.

“We have a very clear strategy to create a select number of what we describe as ‘statement stores’, which are the very best embodiments of the brand. This ensures Bluewater provides guests with an offer and experience that is unlike anywhere else in the UK, which plays a key role in driving Bluewater’s performance.”

The news marks a continuation of Land Securities’ focus on expanding top performing brands at Bluewater.

FatFace’s significantly larger store is next to Topshop, which began the upsizing trend with its 27,000 square regional flagship. This has since been followed by Next and H&M. The former opened its new 44,000 square foot store on Bluewater’s Thames Walk last November whilst H&M is currently fitting out its new 40,000 square foot shop ready for opening in the autumn.