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e-Christmas Day 2008: 3.8M people spent £102 M online
3.8 million people bought goods online on Christmas Day 2008 and spent a total of £102 million.
In the Christmas run-up, online shopping was later, larger and longer than in 2007. Online shopping at Christmas was not immune from the economic downturn, and e-retailers ha
Christmas Day itself is now a favourite online shopping day with consumers and retailers alike. 3.8 million people bought goods online on Christmas Day 2008 and spent a total of £102 million, which is 21% more than last year. This works out as an average of £26.8 per shopper, compared with £19.09 per shopper last year.
E-retailers conducting sales on Christmas Day included Marks & Spencer, John Lewis, Boots, Debenhams, Play.com, MandM Direct and British Airways.
James Roper, CEO at IMRG, says: “Though the number of people shopping on Christmas Day was 14% lower than in 2007, the volume of transactions was 26% higher, and the value rose by21%, indicating that serious bargain hunting was the order of the day.”
Traffic to retail websites during the run-up to Christmas 2008 was higher than the 2007 level, but transaction volumes rose even more sharply - up 9% in November and 28% in December, according to Secure Trading. Ticket values were down, however, indicating that more people were buying but lower value items.
Tagged as: online | christmas | trading
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