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e-Christmas Day 2008: 3.8M people spent £102 M online
Archived article dated Thursday January 8th 2009
3.8 million people bought goods online on Christmas Day 2008 and spent a total of £102 million.
In the Christmas run-up, online shopping was later, larger and longer than in 2007. Online shopping at Christmas was not immune from the economic downturn, and e-retailers had very mixed experiences, but in general trade was larger, later and longer than in 2007 according to the latest research by IMRG, eDigital Research and Secure Trading.
Christmas Day itself is now a favourite online shopping day with consumers and retailers alike. 3.8 million people bought goods online on Christmas Day 2008 and spent a total of £102 million, which is 21% more than last year. This works out as an average of £26.8 per shopper, compared with £19.09 per shopper last year. E-retailers conducting sales on Christmas Day included Marks & Spencer, John Lewis, Boots, Debenhams, Play.com, MandM Direct and British Airways.
James Roper, CEO at IMRG, says: “Though the number of people shopping on Christmas Day was 14% lower than in 2007, the volume of transactions was 26% higher, and the value rose by21%, indicating that serious bargain hunting was the order of the day.”
Traffic to retail websites during the run-up to Christmas 2008 was higher than the 2007 level, but transaction volumes rose even more sharply - up 9% in November and 28% in December, according to Secure Trading. Ticket values were down, however, indicating that more people were buying but lower value items.
Tagged as: online | christmas | trading
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