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EBay to promote its fashion credentials with major advertising push
Tuesday August 31st 2010
EBay is launching a marketing campaign to promote its “Fashion Outlet” business to grow its share of the high-end fashion market.
EBay has attracted brands such as Superdry Karen Millen, Ted Baker and Office and will announce additional high street brands over the coming weeks.
EBay will reinforce the message that shoppers can save up to 70% on high street and branded fashions by buying directly from retailers and brands through the eBay Fashion Outlet.
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