Ebay reveals top UK mobile shopping hotspots
Ebay has identified the top 20 locations across the UK where consumers are shopping on their mobiles.
The online marketplace found that Birmingham took first place, with the remaining top five locations being South London, Sheffield, Nottingham and Belfast.
According to Ebay, clothes, shoes and accessories are the most popular items being bought on smartphones and tablets, with technology and motors the next most popular product categories.
Ebay transacted $13 billion globally in sales through mobile devices in 2012 which was more than double that of 2011. And there are no signs that mobile shopping is slowing down on the site with 21% of consumers who shop on Ebay across multiple devices such as mobile generating nearly half (44%) of global sales.
In 2013 Ebay expects $20 billion in mobile sales and one in three transactions to be touched by mobile.
Ebay spokesperson Olivier Ropars said: “Mobile devices are playing an increasingly important part in our everyday lives – they are always on, always with us and changing everything, including how we shop and pay. Today’s research shows the mobile opportunity for retailers is huge as shoppers across the country are embracing mobile shopping. Shoppers want convenience, speed and choice – they want to shop anytime, anywhere, on any device and retailers have to respond to how they are shopping.”
The top 20 locations were as follows:
| 1. Birmingham | 2. South London | 3. Sheffield | 4. Nottingham | 5. Belfast |
| 6. North London | 7. Leicester | 8. Peterborough | 9. East London | 10. Bristol |
| 11. Newcastle | 12. Manchester | 13. Cardiff | 14. Portsmouth | 15. Doncaster |
| 16. Coventry | 17. Derby | 18. Brighton | 19. Reading | 20. Chelmsford |
Network with your peers at the Retail Bulletin’s 3rd Mobile Retailing Summit 24th September 2013. This one day, interactive event will feature speakers and panellists from John Lewis, EE, Miista, The Body Shop UK, Domino’s Pizza Group, Historic Scotland, IMRG, Economist Intelligence Unit, Star Micronics, InfoStretch, Solebery Advisory Ltd., Mobileweb Company.
