Ebay pilots fashion personalisation service in UK
Online marketplace Ebay is to trial a personalised recommendation service for fashion shoppers in the UK.
The six month pilot will see Ebay integrate Dressipi’s personalisation technology into its Fashion Gallery to give shoppers instant access to retail inventory, specially selected to suit their personal style and size.
The technology combines variables such as shape, size and brand preferences to develop a Fashion Fingerprint™ for shoppers which they can then use to narrow down their selection of clothing.
Ebay said the integration will offer female shoppers two levels of recommendation. Customers will initially see a curated selection of clothes, shoes and accessories selected from Dressipi’s team of personal stylists. For those who choose to complete a Fashion Fingerprint ™, the technology will then personalise those recommendations by gathering information about a shopper’s shape, size, brand preference and confidence levels, before delivering tailored recommendations about which garments available on Ebay would fit and flatter them.
Dressipi plans to add a further feedback mechanism to its on-site recommendation service that will provide additional insight to Ebay and its sellers, with functionality that will allow consumers to ‘like’ and ‘dislike’ individual items.
Eben Sermon, Ebay director of relationship marketing and loyalty, said: “Ebay is dedicated to delivering innovations that can inspire and personalise the eBay experience to allow shoppers to connect with the items they love in new and engaging ways. From the high street brands in our Fashion Gallery through to the launch of a personalised shopping experience with Ebay Feed, we are committed to making eBay a great place to shop and excited by this latest pilot.”
