Domino’s Pizza announces new partnership with eBay Advertising
New campaign to utilise geo-targeting on eBay to target consumers within specific delivery zones
eBay Advertising have announced a new partnership with Domino’s Pizza which will see targeted advertising on the e-commerce site promoting the fact that pizza can now be ordered online through PayPal.
Running until mid- April, advertisements across eBay will drive traffic to Domino’s Pizza’s new payment site, meaning customers no longer need to input their personal details every time they visit and ensuring that longed-for pizza delivery is just two clicks away.
The campaign will be Domino’s Pizza’s first with the online shopping giant and is designed to capitalise on eBay Advertising’s extensive insight into online shoppers’ behaviour. The campaign will minimise wasted ad spend by utilising eBay Advertising’s geo-targeting capabilities, which will enable them to serve adverts only to users registered in a postcode where Domino’s Pizza offer a delivery service, between the peak take-away hours of 5-8pm.
Phillip Rinn, Senior Director, Advertising at eBay International comments, “This new partnership with Domino’s Pizza highlights how brands are becoming increasingly aware of the opportunities afforded to them through advertising on e-commerce sites. By investing revenue in a medium that targets the right people at the right time, brands such as Domino’s Pizza can minimise wastage when allocating budgets by attracting high quality, relevant traffic to their site. This is particularly attractive to brands at a time when there is an intense focus on the return on investment of every advertising penny spent.”
Simon Wallis, sales and marketing director for Domino’s Pizza, said: “Online orders account for an increasingly large proportion of our sales and as part of this, we are continually looking for ways to improve the process and make it even more user-friendly. Our customers and Facebook fans told us they wanted an easier way to pay – we listened to them and we’re now pleased to introduce PayPal, which is fast, safe and secure, and eBay is a great way to get this message across and tell the online community about this service improvement. It’s great that we can now offer our customers the option of using PayPal to pay for pizza in just a couple of clicks!”