Cute brand keeps nappy rash in check

Archived article dated Monday May 10th 2004

Cute Nappies: UK launch

UK launch for popular brand

UK-based Air2Wire Solutions has partnered with an Asia-based manufacturer to launch its high-quality Cute Nappies brand.

The product's innovative design, incorporating a revolutionary 'wetness indicator', enables parents to spot wet or soiled nappies much earlier, thus reducing or even eliminating nappy rash altogether.

Arshed Mustafa, director of Air2Wire, said: "The Cute Nappies brand has already established itself as a firm favourite throughout south Asia and Australia, and, due to its unique features, looks set for the same success in the UK.

"Besides the wetness indicator, a number of innovative features have been combined into the unisex design, including high performance 3M sticky tabs that stay sticky for longer, allowing the nappy to be regularly checked and reclosed."

The Cute Nappies brand has a super-absorbent inner layer that avoids back flow, making it one of the driest disposable nappies available. Effective leak guards combined with a waterproof outer layer reduce leakage and increase hygiene.

Manufactured in Malaysia, the product comes pre-folded, highly compressed and conveniently packaged for easy handling. Designed for a snug and comfortable fit, the product comes in four sizes: small (3-8kg), medium (6-11kg), large (10-15kg), and Xlarge (13-18kg).

Tagged as: Cute Nappies

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