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Co-Operative launches online TV network
Archived article dated Tuesday April 14th 2009
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The Co-Operative has launched an online digital TV channel today (14 April) to highlight its ethical credentials. The site provides access to video content about specific projects from around the world.
“The amount of interest in The Co-operative since we launched the brand campaign in February has been unprecedented and this groundbreaking initiative is a further demonstration of our leadership position on ethical issues,” says Co-Operative director of marketing Patrick Allen. “It will contribute enormously to our increasingly active outreach programme enabling those who want to know more to access a host of information.
“The Co-operative.tv will show our community activity and highlight issues such as Fairtrade. This will be a great resource that I think will be particularly attractive to schools and colleges that wish to study co-operation as part of the curriculum,” says Allen.
The Co-operative.tv is a global online website that contains many videos and TV programmes which until now were almost impossible for members and other interested parties to access. The website, which is part of the all-encompassing Ethical.tv, will host film clips and programmes about various aspects of The Co-operative Group and its campaigns. It will also host the show reel made for the annual Young Film-makers Festival, which is supported by The Co-operative Group.
Ethical.tv has been created by Hand Up Media, the ethical publishing, media and events company that promotes fair trade and ethical lifestyle issues in positive, stylish and empowering ways to consumers. The site is funded through advertising and sponsorship.
Tagged as: Co-Operative | online tv | ethical
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