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Continued growth in online sales for July
In an encouraging sign of returning consumer confidence, online sales for July were up 15.7% on June and 16.8% higher than July 2008.
New figures from the IMRG Capgemini e-Retail Sales Index reveal that UK shoppers spent £4.2 billion online in July 2009.The Clothing, Footwear and Accessories sector continued to see growth of 18% month on month and 17% year on year. This sector has been a driving force for the Index for t
Clothing retailers have also seen a marked success in turning more visits to their websites into final purchases. Their online conversion rates have seen an increase to one in fifteen people for July, and higher than the average across the sectors. This could be due to the more sophisticated targeting strategies that clothing e-retailers have employed to shift summer stock to make way for autumn fashion collections. Plus consumers are now more accustomed to browsing and confident when buying clothes online.
The Electricals sector has also seen continued growth in online sales throughout 2009. The maturity of this online industry means that e-retailers of electrical goods can continue to build on the customer base that they have built up.
Mike Petevinos, Head of Consulting for Retail for Capgemini UK, said:
“Online continues to perform strongly with year on year growth in July exceeding the last 12 months average at 16.8%. This growth continues to be driven by the apparel and electrical sectors as retailers further improve their online propositions with better product information, visual merchandising and delivery methods. The other stand-out result this month was the beers, wines and spirits sector which saw a year on year decline of 23%, no doubt due to the wettest July on record for England and Wales.”
Tina Spooner, Director of Information at IMRG comments: “Online retail continues to outperform the high street with e-retail growth in July exceeding the yearly growth seen in July 2008. Fashion and electrical retailers reported strong growth and these remain the key drivers of the UK e-retail market. It is evident that online merchants are becoming more sophisticated in their marketing efforts and email communications to their customers, the result of which can be seen in higher conversion rates, particularly in the clothing sector.”
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