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Coffee Republic rolls out free Internet access for its customers
Archived article dated Monday April 14th 2008
Coffee Republic will provide free wireless Internet access for customer use across the majority of its UK coffee bar estate.
The new service is aimed at providing Coffee Republic's broad customer base with added-value to the service they receive in the Bars; from business professionals looking for a comfortable 'mobile office', to students looking for a leisurely place to download music or work on a project.
The offer also represents significant savings for regular Wi-Fi users. Currently, the UK boasts several 'hotspots' but the majority are pay-as-you-go or contract services which means customers could be paying up to £4.50 an hour* to use the technology. By using the new service at Coffee Republic, which is linked to a purchase, customers who use Wi-Fi for an hour a week could be saving themselves up to £234 a year.
Steven Bartlett, Chief Executive Officer, Coffee Republic said: “The launch of free Wi-Fi in Coffee Republic Bars will be a huge benefit and attraction to our customers. People are increasingly looking for ways to access the Internet on the move, they want to lead a flexible and modern lifestyle and we need to help them do that with the service we provide. This new service in our Bars will give them a new evolution in technology in a warm, comfortable environment.”
“Until recently, customers have had little choice but to pay by the month or hour to access the Internet on the move. We believe our easy and convenient free service will be well received by customers.”
Ian McKelvie, IT Manager, Coffee Republic states: “Two of the Bars in particular which trialled the service, Reading and Weybridge, had a noticeable increase in footfall, which encouraged us to take the decision to roll-out free Wi-Fi in other outlets.” The free service, delivered by Commsport follows successful trials that took place in several of Coffee Republic's Bars over the last few months.
Tagged as: coffe republic
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