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Coach appoints Annabelle Yu to board

Tuesday January 5th 2016

Coach, the US luxury accessories brand, has appointed Annabelle Yu to its board of directors. The appointment of Long to the board brings the membership to nine.

Long is currently chief executive of Bertelsmann China Corporate Center and managing partner of Bertelsmann Asia Investments. Prior to that, she was a principal at Bertelsmann Digital Media Investments.

Her previous roles also include producer and lead anchor for the Sichuan Broadcasting Group and producer and host for Chengdu People’s Radio Broadcasting.

Long is an active member of the World Economic Forum’s Young Global Leaders Advisory Council and is also a member of its Global Agenda Council on the Future of Media, Entertainment & Information.

Victor Luis, chief executive of Coach, said: “We are extremely pleased that Annabelle Long has agreed to join our Board. As Coach continues its transformation into a global modern luxury lifestyle brand, Annabelle's strong business acumen, insight about the Chinese consumer and knowledge of and experience with the media landscape in China, coupled with her track record of investing in digital and lifestyle companies, will bring unique value to the Coach board.”