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British shoppers shun single-use carriers
Archived article dated Friday August 15th 2008
The use of disposable plastic bags is in steep decline as shoppers in their thousands switch to permanent shopping bags says Tesco.
Tesco customers have saved two billion carrier bags since Green Clubcard Points were launched in August 2006. Carrier bag use by Tesco shoppers in the last month is 40% lower than for the same period two years ago.
Lucy Neville-Rolfe, Corporate and Legal Affairs Director said: “We have helped our customers cut bag use by 40% without a bag tax adding to the cost of their weekly shop. In fact, our Green Clubcard scheme helps people save on their shopping bills. Our customers have shown us how keen they are to break this environmentally-damaging habit of a lifetime - the “carrot” approach clearly works.“It took more than 14 months to save the first billion bags but the second billion was achieved in less than 9 months, showing that the trend is rapidly gaining support. “Even the most committed greenies occasionally forget to bring their shopping bags with them, so there will always be carrier bags available free of charge. We want to help our customers remember to reuse their bags, rather than punish them when they forget.”
The supermarket has already sent its 12 million Clubcard customers a new key fob which carries a reminder to bring their bags with them. There will also be 'reminder banners' in store car parks.
Tagged as: tesco | carrier bags | responsible retailing
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