Design, Marketing and Brands
Marston’s Ignites the Ashes Banter
A series of satirical above-the-line adverts, that poke good-humoured fun at the Aussies ahead of the first Ashes test next month, have been launched by Pedigree brewer Marston’s reflecting the true spirit of the historic clash. Read more..
Top shoe designer Angeline Tournier produces Beano cartoon wedges
Innovative footwear designer, Angeline Tournier, has been appointed by Start Licensing, top UK licensing agency representing DC Thomson & Company Limited for The Beano and associated characters, to create a limited edition range of Beano cartoon wedges. Read more..
Highland Spring and VisitScotland unveil the ‘perfect’ campaign
Highland Springis embarking on its annual joint summer marketing campaign with VisitScotland, which goes live today. Read more..
Kitchen brand push for B&Q
B&Q is launching a new £1m advertising campaign today (25 June), highlighting for the first time its exclusive Cooke & Lewis kitchen ranges. Read more..
The co-operative to re-run successful brand campaign
The co-operative’s high profile brand campaign has proved so successful that the Group is to re-run its memorable commercial on TV next month. Read more..
Own brand relaunch for Spar
Symbol group Spar has undergone its largest-ever own brand relaunch project, as it seeks to emphasise the difference between it and its rivals. Read more..
Comment: Brilliant execution is within reach
At a time when retailing is experiencing a record number of promotions, there are now more opportunities to get them wrong as there are to get them right, both in terms of availability and with point of sale (PoS) displays. By Geoff Clifton, business development director of marketing management solutions group Pierhouse Read more..
Subway appoints for branding campaign
Fast food chain Subway has appointed marketing agencies Momentum and McCann to develop an integrated brand positioning campaign for branches in the UK and Ireland. Read more..
Global Brands picks Palletforce for distribution
Global Brands, which produces drinks products such as VK Vodka and Corky’s Vodka Shots, has started using Palletforce’s new distribution hub at Burton-upon-Trent to get its range to retailers and wholesalers around the UK. Read more..
Asda launches zero-profit bicycles
Asda says it will not be making any profit on a new range of bicycles, which it claims are the cheapest available in the UK, launched as part of its Pedal Power promotion. Read more..
Iceland extends distribution deal
Expanding retailer Iceland has agreed a £500m five year distribution contract with DHL, which will Read more..
Double deckers for B&Q
B&Q is seeking to reduce its carbon dioxide emissions by 4600kgs per day with the introduction of a 60-strong fleet of double decker distribution lorries. Read more..
next