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BP to Sugar: You're hired
BP's UK retail business, which has a 16 per cent market share of forecourt shops, has appointed Amscreen, Sir Alan Sugar's new digital signage company, as its exclusive digital signage partner.
A five year contract has been signed after two years of technical and consumer trials by BT. Amscreen's close-proximity signage units will be installed in BP's 335 company-owned forecour
The screens will carry customer information such as live traffic updates, which were popular during customer trials, and advertising for BP products and services. In addition, the network will carry messages from national and regional advertisers eager to reach the 7 million motorists who use BP forecourts in the UK each week. The network will use'plug and play' technology, which allows content to be remotely updated without the need for any extra cabling.
Richard Harding, UK Convenience Retail Director at BP says, “We are excited to announce the roll-out of the Amscreen network in our stores. We are continually looking for innovative ways to communicate to our customers. Amscreen's products enable us to present relevant, useful and timely information in a highly engaging format. We see this as a great opportunity to improve the safety and efficiency of customers' journeys for example by providing traffic updates whilst also sharing news of our great promotions, products and services. ”
The launch of the Amscreen network comes at a time when the Digital Out of Home market is buoyant, with the size of market ever-growing and expected to quadruple to a worth of £248 million by 2012.
Tagged as: BP | Amscreen | Alan Sugar
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