Booths ‘Fair Milk’ sales outperform market
Regional food and drink retailer Booths has released figures to show that its customers are committed to paying a fair price for milk to farmers.
In May 2014 Booths launched its Fair Milk scheme in which it pledged to always pay the highest market price to farmers for milk.
With all own label milk at Booths now traded as Fair Milk, sales of Fair Milk at Booths have seen 5% growth in the last four weeks, outperforming the market which saw just 0.3% growth as a whole.
The market price paid to farmers is collected by independent price comparison consultancy, milkprices.com, which monitors the farmgate prices of the major UK supermarkets.
Currently Booths pay 33p per litre, which the retailer says is the highest price in the market, 10p per litre more than Asda and Morrisons, and 1.02p per litre more than Waitrose.
Booths chairman Edwin Booth said: “Paying farmers a fair price for milk is as important to us as a business as it is to our customers, and the increase in sales is evidence that our customers wish to support dairy farmers, by buying Fair Milk. The retail industry’s obsession with price wars is destroying the dairy industry. If we continue to neglect our supplier base; this will have long term ramifications for the wider rural economy.”
