Bicester Village launches new menswear campaign
Designer outlet centre Bicester Village is launching a new online campaign to mark the opening of seven new menswear stores.
The humorous online film, which has been created by Just So, aims to send up impossibly perfect menswear advertising and style films.
Featuring an immaculately groomed man who describes himself as “a sculptor, a filmmaker and more”, the film shows him in his “enormous studio” where he rides around on a Segway.
The one-minute film ends with the words: “Too much? Style without the effort. Bicester Village.” It will also run online in 20-second cut downs.
The seven new menswear openings at Bicester include the likes of Balenciaga, Givenchy, Hunter and Mont Blanc accessories.
Richard Ascott, managing director of Just So, said: “Luxury menswear comms have become quite generic. An aesthetic that started out as fresh has been over used and we felt it was ripe for parody. Bicester Village offers a truly luxury experience but it is more accessible. They wanted men to understand it is not an effort to shop there and it was fantastic to be able to have some fun with this.”
