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Monday 15th March 2010

You are here: Technology / ATG's retail offer enters the leader quadrant in Gartner's 2005 Magic Quadrant

ATG's retail offer enters the leader quadrant in Gartner's 2005 Magic Quadrant

Archived article dated Monday October 17th 2005

ATG (Art Technology Group) has been positioned in the Leader Quadrant in the 2005 Gartner Commerce/Marketing Magic Quadrant.

The report evaluates the market position of 10 e-commerce technology vendors and provides evidence of the continued market resurgence and re-investment in e-commerce technology.

Gartner's Magic Quadrant positions vendors in a particular market segment based on their completeness of vision and their ability to execute on that vision.1 According to Gartner, Leaders are performing well today, have a clear vision of market direction, and are actively building competencies to sustain their leadership position in the market. “We believe ATG provides the most comprehensive online selling and marketing solution on the market, and we're thrilled to be positioned in the leader quadrant in Gartner's Commerce/Marketing Magic Quadrant, one of the premier vendor evaluation tools available to the end user community today,” said Cliff Conneighton, senior vice president of marketing, ATG.

“The world's best brands, brands such as Philips, B&Q, Screwfix Direct, Woolworths, Premier Farnell, The Body Shop, Royal Mail,

Post Office, Parcel Force, Neiman Marcus, and Best Buy, turn to ATG Commerce and ATG Marketing to increase sales and customer retention rates by providing each customer with a personalized, relevant, and meaningful online buying experience. ATG's unique personalization technologies, as well as other e-marketing capabilities such as the A/B testing product Campaign Optimizer, and our campaign management product ATG Outreach, enable our customers to drive crucial up-sell and cross-sell opportunities, helping them to increase average order size and revenues.”

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