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ASICS Europe achieves strong full-year sales growth
Sportswear brand ASICS saw its net sales increase by 16% across its EMEA region in 2015.
This means that sales have more than doubled in the region in the last five years due to above-market growth in running, stand-out sales in tennis and an acceleration in the ASICS Tiger lifestyle category.
In the brand’s key category of running, sales of footwear climbed by 17% boosted by 19% growth in sales of women’s footwear.
In tennis, ASICS achieved 26% growth in footwear sales and a 12% rise in the apparel category.
The key ASICS EMEA markets contributing to the sales success included South Africa with a triple digit increase, and Sweden, Norway, Denmark, France, Spain, Austria, Poland, Benelux and Russia which all achieved double digit growth. The UK and Germany delivered solid single-digit growth while sales in ASICS’ own retail stores increased by 26%.
Alistair Cameron, chief executive of ASICS EMEA, said: “2015 has been an outstanding year for ASICS, and our 16% growth means we have now more than doubled our business over the last five years.
“In 2016 we will look to consolidate on this year’s successes and build our business in the training category and with younger audiences, both of which are booming across the EMEA region. Our recently launched fuzeX footwear and apparel collection combines performance with style, and is set to be a huge hit with younger runners.”