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ASDA to sell sausages for 2p

Tuesday June 3rd 2008

An eight pack of sausages has been reduced from 54p to just 16p.

ASDA's sausage buyer Jenny Liggat said: “Families are feeling the impact of the
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credit crunch in their pockets. Food prices have increased but ASDA is committed to continually offering customers great value products at an everyday low price. “Our Smartprice ranges are very popular with customers and we thought the idea of a 2p sausage would be welcome news in the aisles. All of our Smartprice ranges contain no artificial colours or flavourings.” ASDA has seen overall sales of its own brand Smartprice sausages and bacon rise by 48.2 per cent, with sales of the range's gammon also increasing by a 56 per cent.